Autoresponders are software programs which automatically respond to e mails, without requiring any human intervention. Autoresponders are essential for the success of any online business. An online entrepreneur has to answer a number of e mails which takes a lot of his/her time. You can pay someone to do this job but it requires money and may not be cost effective. Autoresponders will help you to send a message of acknowledgment, when you receive an e mail or when somebody orders a product from your website. You can use autoresponders for the following:--
(a) Autoresponders may be used to deliver an e mail course to your subscribers. This e mail course should be relevant to the products or services which you are promoting and should share with your visitors, the benefits of using those.
(b) If you have some informational product, autoresponders may be used to deliver extracts of the same to your subscribers. You can prepare a multipart report about your informational product and distribute it through autoresponders. This will allow your visitors to try out your product, before they buy it.
(C) You can use autoresponders to deliver a training course. For example, you may offer your affiliates an e mail training course which will train them about how to promote an affiliate program and make money.
(D) Use your autoresponder to deliver a sample copy of your e zine or newsletter.
(E) Autoresponders may be used to send reminders about your product/service to your subscribers, when they have completed your course.
(F) If you sell advertising on your website or newsletter, autoresponders may be used to send the details about the rates and how to place an ad.
(G) Use autoresponders to announce new products or services, discounts and special offers about your products/services.
There are both free and paid autoresponder services. To start with, you can use free autoresponder services. But in the long run, the paid services are always better. The paid services will ensure a higher delivery rate of your messages, real time management of the customer database and full compliance with the CAN-SPAM Act.
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